E.l.f. Beauty’s Tarang Amin is rallying staff in their 20s and 30s to grow an affordable beauty brand that’s a hit with teens ...

With decades of experience as a supermodel, it's safe to say Cindy Crawford knows a thing or two about skincare and makeup.

Celebrity makeup artist Daniel Martin and aestheticians Jade Marie and Candace Marino will host masterclasses.

You do have to use it consistently—every single day for three months!—but the results are well worth the time commitment.

And the result is a future that looks not just brighter, but more personal, inclusive, and full of innovation we once thought ...

At Texas A&M AgriLife Research, a new branch of brain science is blooming at the molecular scale—with nanoflowers.

Want a bespoke baby? Check the beauty, brains, or brawn boxes on the embryo order form. Genetic tinkering is no longer ...

In order to produce effective targeted therapies for cancer, scientists need to isolate the genetic and phenotypic ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From smart home upgrades and health-conscious gear to flexible tech and comfort-first essentials, this year’s Prime Day ...

L’Oréal introduces the AirLight Pro hair dryer at the Viva Technology Paris 2024 event on Wednesday. This device blends infrared light with powerful airflow to swiftly dry hair surfaces. [Photo ...