Influencer Guava Shuishui, who went by Guava Beauty online and was known for eating makeup products after testing then, has died at the age of 24, according to a statement shared to her social media.

In this hair tutorial, I create a full glam look featuring waves and braids, inspired by my mom's suggestion. The tutorial ...

Rebecca Black flexed her comedic chops for e.l.f. Cosmetics' latest fun commercial. Here, she tells PEOPLE about working with ...

Including the next gen of cushion compacts, strategically placed eye glitter, serums that mimic microneedling, and more.

Mrucha Beauty, incorporated in January 2024 as a private limited entity headquartered in Mohali, operates in the mid-premium ...

The announcement was made during an official launch ceremony hosted today, Thursday, at Expo Centre Sharjah. The pre-launch ...

Zoe Salda ñ a is a “sucker” for lip plumpers. The beauty industry has seen significant growth in lip enhancement product ...

Hailey Bieber’s Rhode sold to Elf Beauty for $1bn, underlining the strength of celebrity beauty brands, which made over $1bn ...

With its scalp-stimulating formula, sleek packaging, and elevated scent, Nécessaire's Rosemary Shampoo is the ultimate shower ...

They don’t have a commercial [mentality] as a beauty one ... skin care and body care products — like the 3x Retinol Regenerative Serum and Eye Lift Serum — to the store’s shelves first, also to avoid ...