Enter e.l.f. Cosmetics. This inexpensive yet premier beauty brand ... in this year’s commercial.” Ahead, the New York Post compiled some of the greatest e.l.f. products that prove inexpensive ...

Rebecca Black flexed her comedic chops for e.l.f. Cosmetics' latest fun commercial. Here, she tells PEOPLE about working with the brand.

Influencer Guava Shuishui, who went by Guava Beauty online and was known for eating makeup products after testing then, has died at the age of 24, according to a statement shared to her social media.

Selena Gomez’s makeup routine is totally achievable at home. Gomez, 32, took to Instagram on Monday, May 19, to share her ...