Apple’s Beats brand brought the iconic Beats Pill back from the dead last summer.Now, the company is refreshing the lineup with two new colors for Beats Pill shoppers: Navy Blue and Blush Pink.

Back in 2014, Apple made a whopping deal of $3.0 billion for the Beats brand, and it’s stood the test of time. Beats started back in 2006, from a belief people weren’t “hearing all the music.” ...

It’s now positioning Beats as an accessory brand. A lot of people may have missed this, but during the iPhone 16 launch, Apple did something a little peculiar.

As a brand that sits at the intersection of music, sport and culture, marketing and creativity has always been a big part of Beats’ DNA. The main changes that the team behind it have had to navigate ...