Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Barbie x HEWI bathroom collection celebrates each person's uniqueness and self-expression. It offers versatility in bathroom ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.