Mattel-OpenAI deal paves the way for an AI beach-off Toy giant Mattel has signed a deal with OpenAI to bring the tech industry's buzziest technology to the very youngest generation.… The partnership ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Barbie-maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

Mattel has announced a major partnership with OpenAI to create AI-powered toys for its iconic brands like Barbie, with the ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...