While you wait for Sims 5, the new Sims board game should help scratch the itch for another proper installment of the series.

has been reducing its manufacturing operations and prioritizing licensing its flagship products — like Barbie, Hot Wheels, and Uno — and earning royalties from them. The second-largest toy ...

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

Launching March 13 online, in select retailers and at the G-Shock Soho store, the partnership stems from Barbie and G-Shock’s ...

Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.

Whether kids are building, unboxing, or immersing themselves in imaginative worlds, these upcoming toys promise fun, ...

Related video: In 2023, Barbie created a new doll, aimed at kids as young as 3 years old. ST. LOUIS, Mo. (WFLA) — Barbie is celebrating all things music this year, announcing its 2025 Career of ...

Finding the perfect dog toy to add to your list of pet essentials is more complicated than you might think. If you’ve bought soft and fluffy plushes just to find them ripped apart in under two ...

Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie and other famous brands created a division ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

A dog owner watched in horror as his beloved pet was grabbed by a lurcher and “shaken like a toy”, leaving him with a mammoth £20k vet bill. Giles Lewis' dog Yuki, a six-year-old half ...