A 'Barbie' animated feature is moving forward, as Illumination & Mattel Studios have closed a deal percolating for some time, ...

After sold-out runs across the country,  media experience brand Bucket Listers and Mattel, Inc. have brought the Malibu ...

A new consumer trend report says “witherwill” will be the driver of consumption by 2027. Sunday mid-day explores why adults ...

Movies That Went Viral Before Their Release: In today’s digital-first world, a movie’s fate can often be sealed long before it hits the big screen. Thanks to social media, teaser drops, memes, ...

Another European city issues cruise ship ban as overtourism anger grows Pentagon cuts off data from three key weather satellites James Wood Joins Elite Company in MLB History After Angels Wouldn't ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult audiences.