Children form their sense of identity early, and toys play a surprisingly powerful role in that process. While children with ...

Barbie has worn many hats —literally and figuratively since her debut in 1959. The iconic doll has traveled to space, ...

Mattel announced this week the launch of its first-ever Type 1 diabetes Barbie doll, adding a new character to the Barbie ...

The Fashionistas line previously featured dolls with hearing aids, prosthetic limbs and Down syndrome. The CDC says about 2 ...

Mattel has unveiled a groundbreaking addition to the Barbie Fashionistas line: the first-ever Barbie doll with Type 1 ...

The new Barbie® doll features a CGM and insulin pump, and is dressed in a blue polka dot pattern to represent diabetes awareness.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

Mobile-game developers may reap billions of dollars more in revenue this year as a result of a court ruling freeing them from rules imposed by Apple Inc.’s App Store.

Mattel Match: Toybox Unlocked marks the first-ever IP crossover mobile game for Mattel, furthering the company’s continuous efforts to delight fans with fun, innovative ways to enjoy their ...

Developed as part of Mattel’s 80 th anniversary campaign, the game features Barbie™, Hot Wheels™, Fisher-Price™, UNO™, Thomas & Friends™, Masters of the Universe™, and even more ...

To celebrate Mattel’s 80th anniversary, the iconic toy company and the Canadian independent game studio, Uken Games, are teaming up for the worldwide mobile game launch of Mattel Match: Toybox ...