The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

The partnership will see the maker of Barbie, Hot Wheels, and Fisher-Price toys use OpenAI in products it will release later this year. The goal is to make toys smarter and thus more attractive to ...

Social media influencer Alexandra Louise showcases her new dress based on the movie "Barbie: Princess Charm School." (Alexandra Louise, YouTube) BARBIE WORLD — I've been a Barbie girl for as long as I ...

Mattel is working with OpenAI to create AI-powered toys and games, with the first product - likely an AI Barbie - expected ...

Barbie is getting an AI upgrade as Mattel partners with OpenAI to develop smart toys using their technology, marking a new ...

Actress Nitanshi Goel, who is known for her work in Laapataa Ladies, celebrated her 18th birthday on Thursday and on the ...

The cost of toys and games is rising at a record rate as the industry begins to feel the impact of President Donald Trump’s ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

With the Labubu toys being all the rage these days, we look at some of the most famous pop culture dolls of our time.

As a queer child in the early 2000s, I never fitted in with the hyper-masculine world of Action Man. But in the gender-nonconforming Pokémon universe, I found safety ...

Most Kenyan comedians overlook character merchandising, missing the chance to build lasting, lucrative characters.

In an era of digital immersion, Gen Zs and millennials alike are finding comfort and connection in analog playthings, ...