Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Enter banner ads. Well, technically, reenter banner ads. Banner ads had been a tool in marketers’ toolkits since the ’90s. They were the perfect go-to for guaranteeing conversions for two reasons.

The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

Beyond the Banner Ad. August 31, 2000. ... The ad opened a window into the Web auction, displaying a mini-photo as well as the constantly changing price and number of bidders. ...

Banner ads are like the virtual billboards of the digital world. You’ve likely seen these rectangular-shaped ads while scrolling through a website or app. Banner ads are considered a cost ...

Ads like this don't just look cool; they can sell for 10 times or more what a lame banner ad goes for. The New York Times is experimenting with Medialets in its iPhone app. The Search-Box-Is-The-Ad Ad ...

The first is that banner ads may provide a valuable function in fostering familiarity even if those that view them never click through to the source of the ads.

The banner ad might seem like an artifact of the early Internet era that will inevitably die out. But its functionality is the key to the future of business.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, vice president of insights ...

With the average click-through rate at a historic low of 0.06 percent, banner ads are failing to deliver results 99.94 percent of the time. Here are 3 viable alternatives with proven results.

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Banner advertising didn't arise with the advent of the Internet as a hub of commerce. Physical banners have been used for many years in offline situations to promote stores, restaurants and services.