On a quest to bring something more authentic to America’s enduring indigo staple, he launched Baldwin Denim as a men’s line three years ago and added women’s apparel just last season.

That's why we turned to three denim experts—Andrew Chen of 3Sixteen, Matt Baldwin of Baldwin Denim, and Paul O'Neill of Levi's Vintage Clothing—for some sage wisdom about the distressing process.

Baldwin KC will sell both men’s and women’s denim and collections including shirts, knitwear, fleece, hats, shoes and accessories. It also will sell the line’s KC branded hats, T-shirts and ...

Baldwin KC will sell both men’s and women’s denim and collections including shirts, knitwear, fleece, hats, shoes and accessories. It also will sell the line’s KC branded hats, T-shirts and ...

In a world with no shortage of denim options, Baldwin Denim’s small, tightly edited collection stands out from the crowd. Founder and designer, Matt Baldwin offers just eight styles (four for ...

For a bit of expert advice, we turned to Gibbs, as well as three other denim experts—Baldwin founder Matt Baldwin, Self Edge denim store owner Kiya Babzani, and 3x1 founder Scott Morrison—to ...

Matt Baldwin's Leawood-based Baldwin Denim and Standard Style tap his passion for fashion and allow him to watch celebrities become brand ambassadors for his vision ...

In the images shot by Harley Weir and styled by Topshop creative director Kate Phelan, Baldwin shows off the different denim styles on offer by the high street store. "The TOPSHOP denim collection ...