SHOPPING: Huda Beauty is back with another shade of its bestselling Easy Bake Powder, Ube Birthday Cake, and this may be its ...

Raise your hand if you’re a lip balm addict? Here are the drugstore and high end balms I’ve tried over many years of testing.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Semi-permanent makeup procedures continue to be in demand in the aesthetics world. Lip blushing, in particular, has remained ...

Let's start the new year with some inexpensive products that just get the job done. Save your baubles from sliding off — and ...

It can get fairly repetitive when searching for lip color geared towards more mature lips. Most of these lip products shy ...