The researchers examined the media consumption habits of four generations: Millennials (born between 1983 and 2001); Generation X (1966-1982); Baby Boomers (1947-1965), and Matures (prior to 1947).

There are good reasons many baby boomers remain suspicious of Bitcoin — but even better reasons the wealthiest boomers are ...

Gen Z may have a reputation for being the weakest generation, but their trauma therapy habits indicate they are not too ...

Psychologist Rachel Needle points out one thing Baby Boomers were expected to do as kids, but that’s far less common today is ...

The generational divide is a chasm often filled with memes, misunderstandings, and the occasional viral TikTok. While the internet loves to poke fun at the perceived quirks of different age groups, a ...

ChatGPT was asked to analyze the differences between boomers and millennials, as the latter generation are "tired of their ...

Baby Boomers are set in their ways, technologically challenged, and perhaps a bit out of touch. But what if much of what we ...

Generation X grew up in the eighties and nineties, an era that featured Ronald Regan's conservative revolution and the Rodney King riots in Los Angeles and the Friends TV series. (Credit: Wire ...

Ipsos found that while 62 per cent of Americans in this age group could correctly identify their generation, only 33 per cent world wide could. Yet with boomers exiting the world stage, generation X ...

Fortune reports that a housing crisis may be brewing as baby boomers hoard their homes and refuse to move into financially out-of-reach assisted living facilities. Financial analyst Meredith ...

Millennials are more likely than Baby Boomers to do multiple things while consuming media ... anywhere to access digital content. Check out the infographic below for more findings from the research: ...

The US has unveiled more details about its sixth-generation fighter ... the US Air Force chief of staff, shared an infographic on social media on Tuesday that revealed fresh details of the ...