In 1952, BIC won the “Oscar de la publicité” (a type of French advertising Oscar) and in 1960 the BIC Boy character was created, as was the company’s official orange logo, which has also ...

The CD-ROM game is available to consumers who mail in a proof-of-purchase from two Bic pen 10-packs, which are available in 90 percent of retail stores in the United States, plus $2.99 for ...

For over four decades, BIC America has been a leader in audio innovation, delivering high-quality products that combine cutting-edge technology with exceptional value. Known for its commitment to ...

After months of anticipation, Nintendo’s Switch 2 console has launched. While some might be hoping to walk into a store on ...

Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame ...

Bic’s limited-edition Hold the Phone case keeps a disposable lighter close at hand. Bic’s limited-edition Hold the Phone case keeps a disposable lighter close at hand. Andrew Liszewski is a se ...

When you think of devices that might utilize artificial intelligence, you likely think of smart home technology, laptops, and video games. But what about shaving razors? At CES 2020, Bic announced ...

Nov. 30, 2022 /PRNewswire/ -- With the invention of its Cristal® pen in 1950, BIC democratized handwriting in classrooms on a global scale. For the first time in history, an affordable ...

IRWINDALE, Calif., March 5, 2025 /PRNewswire/ — BIC America, a trusted name in audio innovation, is proud to announce the launch of its first-ever portable Bluetooth speaker, the RTR A1.