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Forbes2y
B2B Sales, Meet Marketing: Refresh Your Go-To-Market Alignment With 3 Key Actions
B2B and B2C businesses play in ... Are your marketing analytics informing sales activities? Can you leverage those insights for territory design or account prioritization? Minimizing data silos ...
Forbes2y
Sales Education Finds Community Gains Through Digital Channels
Research giant Gartner projects that 80% of B2B sales interactions between suppliers ... s a tendency for a single discipline to claim that territory—or for no one to claim it.
Yahoo Finance7mon
Forrester's B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than ...
Business Wire7mon
Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels
CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...