The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

What used to be two very distinct domains—one driving growth, the other defending infrastructure—are now deeply linked.

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B ...

With two detailed case studies that illustrate GTM best practices in action, including how Phi Partners unlocked £6m (approx.