Of Axe’s 2.3 million “likes” on Facebook, ¼ are by women, according to Barret Roberts, the senior brand manager at Axe. The new scent, Anarchy , is being marketed in different versions for ...

Axe commercials where one spray of the deodorant turns even the dorkiest of guys into chick magnets. Even though this is one of the most successful products of the 21st century, the numbers in ...

Axe’s success has inspired other companies to grab for a piece of that exceedingly smelly market. Last year, Old Spice introduced Red Zone deodorant body spray. This year, Gillette unveiled Tag.

The aggressive fragrance of Axe products (“Anarchy For Him” included) is instantly recognizable to anyone who’s ever been to a high school gym class, and it’s not necessarily one a woman ...

Axe, Old Spice turn up the heat marketing body sprays and washes to young men. May 6, 2010— -- My 16-year-old nephew has a foolproof strategy for meeting girls. First, he puts on his letter ...

Like many women my age, I'm pretty sure when I lost my virginity, the smell of Axe was present. Now at 28, just as I'm no longer interested in having awkward missionary in the back of a car, I'm ...

As they’re making their way through Target, the young women pass the deodorant aisle and see a display for Axe body spray, that scent of choice for advertising-susceptible guys ages 18 to 24.

The popular aerosol deodorant, Axe body spray, is produced by Unilever and marketed to young men aged 18 to 24 with saucy ads that promise to improve their chances with young women.