The aggressive fragrance of Axe products (“Anarchy For Him” included) is instantly recognizable to anyone who’s ever been to a high school gym class, and it’s not necessarily one a woman ...

“What has had tremendous impact on the fragrance market in general is the niche market, which is so heavy in the woody, oriental area,” she says of the evolution of male fragrances.

Axe commercials? Awful. They are the media equivalent of the fragrance itself. I mean, naked ladies covered in tiny congruent triangles assault bemused middle managers. These are commercials that ...