The best cologne for men is the one you'll wear every day, in every season. Check out our 2025 favorites that any man will love from Le Labo, Chanel, and more.

While being questioned about the fire at 117 Gladys Ct., Stanard admitted to using a can of Axe body spray with his lighter to make a homemade flamethrower.

While being questioned about the fire at 117 Gladys Ct., Stanard admitted to using a can of Axe body spray with his lighter to make a homemade flamethrower.

Miami’s over-the-top cologne problem sparks laughs on social media with tales of scent-filled Ubers, gyms, and coffee lids turned into perfume samples.

Ford to axe 800 UK jobs as part of European cuts The company said it comes amid pressure from ‘lower-than-expected demand’ for its electric cars.

Axe believes its new ad will make you rethink macho stereotypes But how much difference can an ad campaign really make?

Axe’s $8 Black Vanilla body spray is an alternative to Tom Ford’s expensive Tobacco Vanille perfume, so I tested both side-by-side to find out which is best.

Axe’s $8 Black Vanilla body spray is an alternative to Tom Ford’s expensive Tobacco Vanille perfume, so I tested both side-by-side to find out which is best.

Axe, Old Spice and Bath & Body Works fell in the bank’s rankings of teenage boys’ favourite fragrance brands, while luxury brands, including Valentino and Jean Paul Gaultier, rose.

They’re not an entirely new concept: Axe Body Spray, Unilever’s fusion of fragrance and deodorant, has been singeing nostrils since 1983, and in 2018, Lumé, created by an OB/GYN, came on the ...

Axe, Old Spice and Bath & Body Works fell in its rankings of teens boys’ favorite fragrance brands, while luxury brands including Valentino and Jean Paul Gaultier climbed.

Lynx (Axe in the US) is capitalizing on the rise of dark humor with two new ads as part of its ‘The Power of a Fragrance’ campaign.