This AHA is the heavy hitter in Lume, the trailblazer of the allover deodorant market, and its brother brand, Mando. Another example is magnesium hydroxide, a common ingredient in natural deodorants.

Deodorant has become the unsuspecting first layer for a larger fragrance wardrobe. It’s no longer an I-don’t-want-to-smell-like-BO need and more of a scent statement.

AXE Deodorant Takes Over Ghana with its Rizz Soirée With an ambiance designed to captivate the senses, the event burst to life as Mr. Drew, the charismatic host made his grand entrance.

Jake Paul’s W Brand Raises $11 Million to Compete With Axe, Old Spice The deodorant maker, now valued at $150 million, is the latest influencer-founded company looking to invade a mass-market sector ...

The news site cited data from market researcher Circana which found that retailers sold 20% fewer razor blades last year compared to 2019. During that same period, sales of deodorant fell 6.5%. P ...

The new Tom’s of Maine deodorant and antiperspirant line is not tested on animals and is free from dyes, parabens and phthalates, baking soda, and artificial fragrances and preservatives.

Maybe you actually smell fine.They’re not an entirely new concept: Axe Body Spray, Unilever’s fusion of fragrance and deodorant, has been singeing nostrils since 1983, and in 2018, Lumé ...

Axe Effect: British Farmers Spray Rams With Deodorant To Prevent Fights This fragrant method not only prevents ram fights but also tricks ewes into accepting lambs by masking their scent.

Sam Bryce sprays her rams with Lynx deodorant, a brand known as Axe in the U.S. By Saabira Chaudhuri / Photographs by Emile Holba for The Wall Street Journal April 16, 2024 10:00 am ET ...

I Swear "Deodorant Layering" Is the Key to Smelling Good By Renee Rodriguez Updated on Feb 18, 2025 at 2:50 PM PS Photography | Renee Rodriguez ...