The brand recently analyzed new data from TikTok, which found that male consumers are opting away from traditional masculine ...

Axe is advocating five-minute showers with water-efficient shower heads. It'll dispense 7,000 such Delta shower heads on 10 college campuses. Candelino says Axe's message is tongue-in-cheek.

The automotive conglomerate known as Stellantis owns 14 different automotive brands — a number that would make pre-recession General Motors blush. It's a broad strategy that theoretically keeps ...

AXE, the leading men’s fragrance brand globally, unveiled the new collaboration between Metro Boomin and Coi Leray this week, marking the first time AXE has worked with a female artist in this ...

Plus, Baby drops the official anthem for the 2022 FIFA World Cup. Dominique Armani Jones has teamed up with the AXE brand for a new series of animated digital vignettes. The Hip Hop artist, better ...

Axe's parent company Unilever, which also owns the body positivity-obsessed brand Dove, announced last year that it would root out sexist stereotypes from all of its campaigns.