The evolution of augmented reality in branding reflects broader changes in consumer behaviour and expectations. Today's ...

Rokid, a global phenomenon in innovative augmented reality (AR) glasses and spatial computing device categories, is serving ...

Amazon Prime Day 2025 is bringing the hottest deal on the AR glasses that have taken the internet by storm. The XREAL One, ...

The tech firm, which has been influential in the augmented reality sphere for over a decade, recently introduced the Rokid AR Spatial, a lightweight, high-functioning pair of Spatial Computing glasses ...

How do you keep high school kids engaged in the classroom? One University of Denver professor thinks he has the answer: ...

The UAE’s newest unicorn is skipping the headset era and stepping straight into an invisible, AI-enhanced future with a state-of-the-art contact lens. XPANCEO has raised $250 million at a $1.35 ...

A team of researchers from Universidad Carlos III de Madrid (UC3M), the Massachusetts Institute of Technology (MIT) and Adobe ...

However, Kuo also says we may see a sort of Vision Pro 1.5 going into production in Q3 2025—that means a Vision Pro that is ...

Despite this comically bad launch, there's a real hunger for AR glasses that provide immersive experiences without requiring ...

Glasses come in many formats, some of which follow the Google extended and augmented reality approach, while others just serve as a portal for interaction with a smart agent. Others promise to enhance ...

The Santa Monica-based tech company will soon see if its multibillion-dollar bet on augmented reality glasses has paid off. Snap said Tuesday it plans to release in 2026 AR glasses that people ...