Riyadh Air, Spain's Atlético de Madrid announce multi-year partnership Credit: REUTERS/CARL RECINE. August 10, 2023 — 07:17 am EDT. Written by Ahmed Elimam for ...

Saudi Arabia’s Riyadh Air has signed a multi-year sponsorship agreement with Atlético de Madrid, making the carrier the main and official airline partner for the Spanish soccer club.

Riyadh Air had already partnered with the Spanish team in a sponsorship deal worth €40m ($43m), with its logo appearing on the team's shirts. The deal with the Saudi airline will run until 2033 ...

Atletico Madrid has announced a landmark agreement with Riyadh Air. That way, they have solidified the Saudi airline's role as the new naming rights sponsor for their stadium. The deal, one of the ...

Atletico Madrid have welcomed their new Metropolitano naming rights deal with Riyadh Air. Riyadh Air have been sponsoring Atletico's kit since 2023 and have now expanded their partnership to the ...

Why it matters. Reports from Spain value the Riyadh Air deal at between €250 million and €300 million ($274 million to $328.8 million) in total, or €27.7 million-€33.3 million a year.

Riyadh Air have been the shirt sponsor for Atletico for over a year but have now increased their investment with the club’s home ground re-named the Riyadh Air Metropolitano until 2033.

Riyadh Air, Spain’s Atlético de Madrid announce multi-year partnership Reuters, Dubai Published: 10 August ,2023: 03:30 PM GST Updated: 10 August ,2023: 03:44 PM GST ...

DUBAI: New Saudi Arabian airline Riyadh Air and Spanish soccer club Atlético de Madrid announced a multi-year sponsorship agreement in a joint statement on Thursday. As part of the deal, Riyadh ...

DUBAI (Reuters) - New Saudi Arabian airline Riyadh Air and Spanish soccer club Atlético de Madrid announced a multi-year sponsorship agreement in a joint statement on Thursday.

As part of the deal, Riyadh Air will become the main sponsor of the Spanish club. "This partnership means a great opportunity to offer better experiences to our fans around the world and I am ...