MS Dhoni intends to use the 'Captain Cool' trademark for ventures related to sports training, coaching, and other athletic services ...

JUNE 2, 2025 — Nike became the official outfitter of UTSA Athletics on Monday, marking the beginning of a new apparel partnership with Nike and Game One. Game One, one of the largest and fastest ...

With Wear OS 6, Google is finally addressing how most parts of the interface, like media controls, lack an always-on display (AOD).

Wolves fans have noticed a new symbol on Anthony Edwards' wrist this season, one that continues to hold extra-special meaning to the team.

Sprints is a local athletic apparel brand that focuses on fun and color. Their motto is sweat in color.

Top 10 Sportswear Logos: Icons in Athletic Fashion What comes to mind when you think about sportswear? Is it the smoothness of running shoes or the convenience of your favourite gym shorts? Or maybe ...

Trump Administration Using Nike, Jordan Apparel and Tattoos to Identify Suspected Gang Members ICE also deported a man to an El Salvador prison because of his autism awareness ribbon tattoo.

Discover the story behind the Puma logo—a symbol of speed, strength, and athletic excellence. Learn how its iconic leaping cat design evolved.

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

Exercise-specific clothing can be a worthwhile investment, but it’s not necessarily a requirement, experts say. Here’s what to consider to complement your workout.

Mitchell & Ness has introduced a new brand platform, Wear the Moment, designed to let fans relive iconic sports moments through authentic apparel. The campaign highlights pivotal moments in sports ...

Balenciaga has released the Under Armour Series, an elevated athletic wear collaboration first unveiled at the Balenciaga Spring ’25 show in Shanghai.