As part of its ongoing push to ban player-based prop bets in college sports, the NCAA announced Friday the renewal of an ...

Players who cashed NIL checks, only to enter the transfer portal and leave a school before ever playing a game there, may now ...

Among the changes, which will eliminate 150 NCAA rules and alter many others: • Schools will now be allowed to pay athletes ...

A federal judge granted preliminary approval of the settlement in October and hinted two weeks ago she seems likely to grant final approval.

McMorris has been making headlines lately for a new kind of sponsorship — coined a “Skin+Dorsement ... So when Dove Men+Care wanted to support that side of the athlete experience, it just made sense.

U.S. Bank is both the Official Volunteer Sponsor and the Official Competitive ... was introduced to the USA Games in 2022 featuring 150 athletes and Unified partners, and now more than 14,000 ...

Bishop Diego softball suffered a 3-0 Tri-Valley League loss to Grace on Tuesday in Santa Barbara. The Lancers plated two runs in the top of the first to get the scoring started and added one in ...

Carpinteria High girls track & field completed its undefeated dual meet season with a victory over Channel Islands on Wednesday. The Warrior girls (6-0) came out on top 91-35 while the boys team ...

Santos inked a master sponsorship deal with the betting house 7K (part of ... Teixeira also highlighted that the agreement goes beyond men’s football: "The brand will also be featured in women’s ...

Forbes contributors publish independent expert analyses and insights. Adam is Forbes' Juventus correspondent & also covers Italian football ...

The National Collegiate Athletic Association began allowing students to make money from private donors and brand deals four years ago. That was a huge change from the old rules tightly restricting all ...