As schools prepare to pay college athletes for the use of their name, image and likeness, details of proposed NIL contracts have been revealed.

Under the deals, Sprouts will sponsor season-long activity and entitlement games across four schools, as well as sponsor one female student-athlete from each institution.

League sources say the Big 12 circulated a name, image and likeness (NIL) agreement template to its schools – including Arizona State and University of Arizona – to get a jump start on ...

Six-time Olympic gold medalist Allyson Felix has signed a multi-year apparel sponsorship contract with Athleta just two months after speaking out against Nike's treatment of female athletes who ...

LUBBOCK, Texas (NEWS RELEASE) - Texas Tech Athletics announced Friday a sponsorship agreement with Two Docs Brewing Co. to launch Raiderland Red Pale Ale as the official NIL beer of the Red Raiders.

Four-time Olympic medalist, Simone Manuel, signed a sponsorship deal with swimwear brand, TYR Sport. The agreement is unprecedented because it contains an inclusion rider, which marks the first ...

LSU and Caesar’s Sportsbook have announced a multi-year sponsorship agreement that makes Louisiana’s flagship state university the first in the Southeastern Conference to enter a financial ...

About Hoosiers Connect Indiana nonprofit Hoosiers Connect forms compliant advertising sponsorship agreements between commercial brands and Indiana University (IU) athletes.

Ohio State allowing athletes to profit from merchandise sales through group licensing agreement Jersey sales are just a portion of how athletes at Ohio State can benefit from Tuesday's announcement ...

"We are excited to work with the Villanova Athletic Department to create a reimagined fan experience and empower the University’s student-athletes and teams by bringing fans closer to the action ...

Sharon Leite, CEO of The Vitamin Shoppe, commented: "We are thrilled to welcome an athlete and wellness advocate of David Taylor's caliber to The Vitamin Shoppe family of Health Enthusiasts.