The WNBA's 15th team finally has a name: the Portland Fire. Can you find the hidden gem in the franchise's new logo?

The University of Alabama in Huntsville has refreshed its athletics logos as part of a new identity rebrand, it was announced ...

Portland also unveiled the new logos associated with the Fire. The team is incorporating Portland's "Rose City" nickname into ...

As if reborn from the ashes, the Portland Fire are back. Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The Fire will call ...

School leaders hope the newly designed logo will boost the University of Utah's national reputation — while supporting major ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

After 18 months of planning and collaboration, Lake Catholic High School is launching a rebranded identity that includes new ...

Legendary hockey team the Detroit Red Wings have unveiled their new centenary logo, and it's safe to say the design is a soaring success with fans. Putting a stylish spin on the team's iconic logo, ...

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

UNC Asheville Athletics released five new logos June 3, including a new-look bulldog and a fresh lettermark, announcing a refreshed logo and brand for the school's athletic programs.

The University of Sioux Falls Athletics announced the implementation of a new, modernized logo on June 3. The look was developed by Mongoose Sports, a company based in Erie, Colorado. It includes ...