A number of senior Asda directors, including former finance director Judith McKenna and COO Mark Ibbotson, have also crossed the Atlantic ocean to work for Walmart. There is now evidence that Asda, ...

Has Asda’s painful divorce from Walmart led to its terminal decline, ... Asda also faces a potential £1.2 billion ($1.5 ...

The British supermarket giant Asda has revealed a new logo and overall rebrand. And while it's traditionally positioned itself more at the economical end of the supermarket space, the new identity ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

Following the recession of the 1990s, Asda faced bankruptcy and was eventually bought by Walmart on 26 July 1999 for £6.7 billion, trumping a rival bid from Kingfisher plc. A panorama of an Asda ...

Asda’s chief executive Andy Clarke says the branding changes, which will be rolled out across Asda’s estate over the next two years, will ‘boost connectivity with Walmart.’ The big-four supermarket ...

Asda has been hailed over the audacious move and surprise change, with shoppers and customers saying the new logo and branding is "gorgeous" after it was rolled out by the chain.

Asda chief executive Andy Clarke says the retailer has hit rock bottom, following another round of falling sales despite a rebrand to “connect” with parent company Walmart.

Wal-Mart Stores Inc. <WMT.N> saw furthering strengthening of sales at its British grocer Asda in the first weeks of this fiscal year following last year's "turnabout" in the chain.

Has Asda’s painful divorce from Walmart led to its terminal decline, ... Asda also faces a potential £1.2 billion ($1.5 billion) equal pay claim in the first half of 2025.

Asda has made a change to its iconic logo in a major rebrand. Asda has been hailed over the audacious move and surprise change, with shoppers and customers saying the new logo and branding is ...