Asda has promised to keep slashing prices to widen the gap with rival supermarket chains, as Chairman Allan Leighton seeks to ...

Julie Ashfield, Chief Commercial Officer at Aldi, said: “While others make noise about price, Aldi delivers on it week in, ...

Asda's executive chairman said its turnaround strategy has begun to carve out a price gap with its full-range rivals ...

In March, Leighton revealed plans to slash prices on tens of thousands of items to narrow the price gap between Asda and its main rivals, reigniting speculation of another supermarket price war and ...

Which? has shared its latest supermarket price comparison, where it looks at the cost of everyday groceries at Tesco, Asda, ...

A BARGAIN hunter has come under fire after proudly showing off her mega haul of £2.50 cleaning essentials. Asda customer, ...

Asda has reported that its first quarter revenue declined by 5.9% but said it is seeing 'green shoots' in its sales ...

U.K. grocer Asda reported an improved sales performance over the past four months as it benefits from its new low-price strategy, and said this has continued into May.

Allan Leighton said his turnaround mission was seeing 'green shoots' after it slashed the prices of thousands of products and ...

Aldi has overtaken Asda to become the UK's third largest grocer in terms of food and drink revenues over the last month.

Asda picked up a hat-trick of victories to take its total of Grocer 33 pricing wins to 20 at the business end of the annual competition.

Britain is not in the midst of a supermarket price war despite some suggestions to the contrary, the boss of the UK arm of ...