Asda is launching a new campaign which is set to build on the meaning of Asda Price, ensuring it resonates with hardworking ...

Asda’s ‘That’s Asda Price’ slogan, introduced in the 1970s by Yeoward Taylor and Bonner (which later became JWT Manchester), ...

Aldi remains the cheapest for a sixth week, with a bill of £13.09, just a penny less than Lidl's £13.10. Asda is now almost on a par with those, with its bill dropping from £13.33 to £13.13 after it ...

Asda has launched a new brand campaign to cement the relevance of its iconic slogan “That’s Asda Price” in today’s retail ...

Asda is introducing a major change in the way its supermarkets operate and jobs are at risk. Staff at the green and white ...

The last time anyone asked me for a wine recommendation from Asda was… so long ago I can’t remember. By contrast, eager ...

Asda is pressuring suppliers including Heinz, Nestlé and General Mills to lower prices as it battles to win back customers.

The new THAT’s Asda Price campaign, featuring a gruff Yorkshire baby, is the first work for the Leeds supermarket giant by ...

Asda, which is one of the biggest retailers in the country, has announced plans to close its Anchor Retail Park, Stepney ...

Asda is backing its price proposition to win share back from its rivals in its first campaign with new creative agency Lucky Generals.

After winning back the annual Grocer 33 Price competition at the Grocer Gold Awards this week, Asda has picked up where it ...

Asda shoppers can hunt for 40 golden tickets to win 'free fuel' for a year starting from July 18 to August 25.