Asda is backing its price proposition to win share back from its rivals in its first campaign with new creative agency Lucky ...

Asda’s ‘That’s Asda Price’ slogan, introduced in the 1970s by Yeoward Taylor and Bonner (which later became JWT Manchester), ...

Asda is launching a new campaign which is set to build on the meaning of Asda Price, ensuring it resonates with hardworking ...

Asda’s chief customer officer David Hills, who joined the company in September, tells Marketing Week it was important to land the value proposition given the priorities of its customer base in 2023.

Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers.. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices ...

Asda guarantees the best price 4/28/2010 LEEDS , U.K. Walmart's U.K. division, Asda, has launched the "Asda Price Guarantee" to ensure shoppers that it cannot be beaten on price.

Asda is pressuring suppliers including Heinz, Nestlé and General Mills to lower prices as it battles to win back customers.

Asda is launching a new and larger value range, amid the cost of living crisis, as the grocer saw growth slow due to customers returning to pre-pandemic habits.. The supermarket firm, which was ...