Asda’s ‘That’s Asda Price’ slogan, introduced in the 1970s by Yeoward Taylor and Bonner (which later became JWT Manchester), ...

Asda has launched a new brand campaign to cement the relevance of its iconic slogan “That’s Asda Price” in today’s retail ...

The ailing supermarket chain is scrapping its 30-year-old 'Asda Price' jingle and the image of shoppers patting their pockets ...

Asda is putting pressure on its suppliers such as Nestlé, Heinz and General Mills to cut prices as it seeks to win back ...

LONDON - Asda to drop its long-running 'Always low prices' slogan in a major revamp and repositioning of the Wal-Mart-owned supermarket group, which will boost its marketing spend to £45m to match ...

'Save Money Live More' Now Asda is turning to Walmart, adopting its sunshine logo and ‘Save Money Live More’ slogan, in a bid to “boost" the connection with its parent company.

A company which has a base in Colwick is fighting supermarket chain Asda over a clothing design which has the same slogan. Scamp & Dude, which has an office in Little Tennis Street said it created ...

Anthony Hilton: The Sainsbury-Asda slogan is competition is for losers Share: Sainsbury’s and Asda have 31.4% market share according to Kantar Worldpanel AFP/Getty Images Anthony Hilton August ...

Asda borrowed one of rival Sainsbury's advertising catchphrases at the weekend, declaring "Good food costs less at Asda".

Parents are loving a new range of kids' clothing at Asda, but are all asking the same question. The Empowering Girls collection launched to coincide with International Women's Day on Tuesday, in a ...

Last week, Asda announced plans to refresh its brand for the first time since 2002 as it pledged to boost ‘connectivity’ with parent Walmart. But with the new logo and slogan identical to Walmart’s ...

Asda is launching a new campaign to build on the meaning of its well-known slogan, That’s Asda Price, as part of its efforts to win back shoppers. The campaign is the first work of creative agency ...