Asda, the UK unit of Wal-Mart, has played down reports that it is trying to emulate Sainsbury’s following the use of a slogan first coined by its rival in the 1950s. In a series of national print ...

UK: Asda ditches seventies slogan Asda has confirmed that it will be dropping its “pocket the difference” strapline, which has been in use since the 1970s, and replacing it with a catch phrase that is ...

Asda's famous slogan 'thats Asda Price' is displayed inside a store UK's third biggest supermarket chain Asda has been sold by its US owner Walmart. Today the business has announced a review of the ...