British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store and online.

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Asda said it ended the scheme because it wanted to focus on "its own great Asda prices, not competitor comparisons." ...

Asda has ended its Aldi and Lidl price match scheme, as it plans to launch a major new Rollback campaign of price cuts ...

Asda scrapping the scheme comes shortly after its recent ‘Big Jan Price Drop,’ which saw average price reductions of 26% on selected products.

The initiative comes shortly after Asda’s recent ‘Big Jan Price Drop,’ which saw average price reductions of 26% on selected products. Leighton, who re-joined the supermarket in November to ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Asda." The shopper attached a photo of the bargain featuring a tag which reads: "Price Drop. Better than Half Price." And shows the new price of the Pampers Baby Dry Nappy which appears to come in ...