Asda’s sales were down 2.3% in the four weeks to 12 July compared to the same period last year, said NIQ, although this was partly driven by lower Rollback prices. In a boost to Asda’s leadership team ...

Asda is pressuring suppliers including Heinz, Nestlé and General Mills to lower prices as it battles to win back customers.

Asda’s ‘That’s Asda Price’ slogan, introduced in the 1970s by Yeoward Taylor and Bonner (which later became JWT Manchester), ...

Asda is launching a new campaign which is set to build on the meaning of Asda Price, ensuring it resonates with hardworking ...

ASDA shoppers are rushing to grab bargain camping items from the middle aisle. Prices start at the supermarket giant from ...

Asda’s grocery sales dropped 2.3% in the four weeks to 12 July, while the wider UK supermarket sector grew 5.8% — marking the strongest four-week growth since August 2024 outside of peak seasonal ...

After winning back the annual Grocer 33 Price competition at the Grocer Gold Awards this week, Asda has picked up where it ...

Aldi remains the cheapest for a sixth week, with a bill of £13.09, just a penny less than Lidl's £13.10. Asda is now almost on a par with those, with its bill dropping from £13.33 to £13.13 after it ...

I tried orange squash from Aldi, Lidl, Tesco, Sainsbury's, Asda, Morrisons, Waitrose and M&S and compared them against ...

Asda is backing its price proposition to win share back from its rivals in its first campaign with new creative agency Lucky Generals.

Asda shoppers can hunt for 40 golden tickets to win 'free fuel' for a year starting from July 18 to August 25.

The last time anyone asked me for a wine recommendation from Asda was… so long ago I can’t remember. By contrast, eager ...