Asda customer Lorna uses her pay-as-you-go phone only occasionally, for urgent calls. She has £66 credit, which she did not think she could afford to lose.

A supermarket will today start selling mobile phones for £5 - cheaper than a packet of cigarettes. Asda's decision to market Britain's cheapest pay-as-you-go mobile will start a price war with ...

Asda has unveiled a new flat-rate pay-as-you-go mobile phone tariff, which it claims will make it the cheapest service of its kind in the UK. Calls will be charged at 8p a minute and texts at 4p each.

The Alcatel 1010 costs just £5 on pay as you go. Asda reckons it's the "UK’s lowest priced phone," and is "expecting shoppers of all age" to take advantage of the diminutive price tag.

Pick up the Alcatel OT-222 mobile phone from Asda over the next few days, ... The supermarket is selling the £9 pay as you go phone with £10 free credit on the Orange network.

Asda has announced it is reducing the cost of its fastest unlimited pay as you go mobile bundle deals, for both new and existing customers. One of its tariffs will be reduced by £6 a month and ...