It's not the only one in the firing line.

Asda has introduced a one-time passcode on its Asda Rewards app in a bid to improve security for loyalty scheme members. With savings of between 50p and £5 for every £100 you spend, it’s no wonder ...

Asda shoppers can hunt for 40 golden tickets to win 'free fuel' for a year starting from July 18 to August 25.

Asda launches its first ever customer loyalty scheme as rising food and living costs continue to rise- here's how the scheme works and compares to other supermarkets ...

Could your next shop fuel your car for a whole year? Asda is giving 40 lucky customers the chance to free fuel worth £1500 ...

Asda is backing its price proposition to win share back from its rivals in its first campaign with new creative agency Lucky ...

High street giants are making sweeping changes to their loyalty card schemes amid the cost of living crisis and it appears good news for Asda customers but bad times for Sainsbury’s loyalists ...

Supermarket loyalty card prices ‘not as good as they seem’ – Which? Which? said 29% of the 141 member-only promotions it analysed were at their so-called ‘regular’ price for less than 50 ...

Asda is axing its discount scheme for Blue Light Card holders later this month, in a blow to millions of workers. Teachers, NHS, social care and emergency workers currently receive 5 per cent off ...

The credit card will help shoppers out during the cost of living crisis with an unlimited 1% cashback on every Asda purchase.

Sainsbury's has been ramping up the number of products available via its Nectar loyalty card scheme. In March 2025, Asda ramped up the price war between supermarkets and announced plans to slash ...