The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The Asda logo displayed outside a branch of the supermarket retailer Asda has ended a long-standing offer which gave millions of people 10% off their shopping bill.

Asda has ended a long-standing offer which gave millions of people 10% off their shopping bill. The deal allowed people in certain key professions to get a huge discount off their groceries.

Asda has announced it will not operate 24 hours over Easter Sunday this month. 580 stores across the country will be shut for the holiday. Therefore, customers hoping to grab some last-minute ...

When Portlethen Asda opened in 1986, it was the biggest supermarket north of the River Tay. But the superstore made headlines again in 1992 when it was the scene of a dramatic armed daylight robbery.

ASDA shoppers are flocking to the stores to clear shelves filled with a Christmas dinner staple being sold at slashed prices. The retailer is selling the popular dinner item pigs in blankets for ju… ...

The British supermarket giant Asda has revealed a new logo and overall rebrand. And while it's traditionally positioned itself more at the economical end of the supermarket space, the new identity ...

Asda has been hailed over the audacious move and surprise change, with shoppers and customers saying the new logo and branding is "gorgeous" after it was rolled out by the chain.

Asda has unveiled a new brand identity, which adds dark green to its logo. The grocer said the new branding was the result of extensive customer research and listening to understand how they see ...

Asda, Asos and Boohoo have promised to ensure customers are given accurate information about how environmentally friendly their clothes are after a 20-month regulatory probe.