Asda has made a change to its iconic logo in a major rebrand. Asda has been hailed over the audacious move and surprise change, with shoppers and customers saying the new logo and branding is ...

Instead of the traditional white and green combination shoppers are used to seeing, Asda will be switching to a green and darker green logo with white as a background colour. The supermarket ...

Asda has unveiled a new brand identity, which adds dark green to its logo. The grocer said the new branding was the result of extensive customer research and listening to understand how they see ...