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Launched last January, the initiative promised to match the prices of 'hundreds of selected products' against the budget supermarkets. Asda had committed to bi-weekly checks of comparable product ...

Asda is set to overhaul its popular discount offerings, prompting some customers to consider boycotting the supermarket. The retailer has announced that it will remove Star Products from its Asda ...

ASDA has made a huge change to its discounts that has left shoppers threatening to boycott the store. Star Products will no longer be available as part of its loyalty scheme. In a message to ...

LONDON, Jan 30 (Reuters) - British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss hopes will kick start a recovery for the ...