Asda has today announced the launch of Exceptional by Asda, a new, premium, own-brand set to elevate the supermarket’s premium tier ... the new range will not only see a distinctly premium packaging .

Asda is setting its sights on tempting value-loving foodies into its stores in the run up to Christmas by doubling the size of its new ‘Exceptional by Asda’ range – with over 400 new top tier products ...

Asda has unveiled ‘Exceptional by Asda’, a new own-brand that the supermarket said would “elevate its premium tier offering”. The range, which has started to be introduced into stores ...

The 'Exceptional by Asda' range will boast over 500 products that offer "high quality" at "affordable prices". ... This has included launching Just Essentials in 2022, the Asda Bakery in 2023, ...

Asda has launched a new range of mince pies for the festive season. The new 'Exceptional' range features three new flavours, including Fig, Whisky and Spiced Honey, Toffee Apple Spiced Crumble ...

Over the last three years, Asda has invested more than £170 million to improve the range and quality of its products. In that time the supermarket has added over 4,500 new or improved items to ...

Asda is expanding its ‘Exceptional by Asda’ range in the lead-up to Christmas, introducing more than 400 products designed to offer shoppers a premium option without a hefty price tag. While the range ...

Asda announces 100 new items for its luxury range just in time for Christmas - here are the 3 best buys. National UK supermarket, Asda, is ready to excite foodies with their new premium festive range ...

Asda has launched a new 500-strong premium own-brand range, which it says will “elevate” its premium tier to new levels of competitiveness with its rivals.. The Exceptional range will “champion taste ...

Asda is behind the UK’s first bread-only restaurant pop-up. Kate Plummer finds out if it is more than the dough that rises to the occasion .

Asda has launched a new range of Coronation-themed bakery treats with prices starting at 65p. Whether you’ve got a sweet tooth or love all things savoury, there’s plenty to choose from.