Asda is bringing rare Scottish-grown golden raspberries to stores for the first time, with shoppers urged to act as rare ...

An exquisite honey bun, a new shape for an iconic biscuit, and a chocolate & caramel celebration cake are among the new sweet treats launched by bakery suppliers. There’s also vegan stuffed cookies to ...

Shoppers are being urged not to consume a popular bakery item that was on sale at major supermarkets, including Asda and Sainsbury's.

Pump Street in Orford say they take 'great care' in making the mince pies and want to bring the 'best possible' products to their customers.

Asda is expanding its ‘Exceptional by Asda’ range in the lead-up to Christmas, introducing more than 400 products designed to offer shoppers a premium option without a hefty price tag. While the range ...

This year, Asda has launched a new range of Exceptional mince pies, which are crafted by a family-run bakery established in 1946.

This year, Asda has launched a new range of Exceptional mince pies, which are crafted by a family-run bakery established in 1946. Made by a family-run bakery based in Lazonby, Cumbria, the ...

And with less than 80 days until Christmas, the supermarket is set to roll out over 100 ‘Exceptional by Asda’ festive products across a range of categories in the coming weeks – including meat, fish, ...

Lifestyle Shopping Asda unveils new 'premium' own-brand range with over 500 food products The 'Exceptional by Asda' range will boast over 500 products that offer "high quality" at "affordable prices".

While we’re all feeling the squeeze with the price of the food shop, popular supermarket Asda has launched a new – affordable – luxury range. Exceptional by Asda is the store’s latest own ...

Asda has unveiled "Exceptional by Asda", a new premium range, today. The supermarket chain has incorporated new ingredients, flavours and recipes across their products with the assistance of experts.

Asda has launched a new brand called Exceptional by Asda as it looks to elevate its premium tier offering. The move forms part of the supermarket's broader strategy to revamp its own-brand ranges.