I get that the transparent logo effect is meant to look cool and minimalist. Jens Thiemer, senior vice president of customer and brand, says it was designed to “radiate more openness and clarity ...

He went on to explain that BMW hopes its new transparent logo would “invite our customers more than ever to become part of the BMW world.” (Another revelation: The blue and white at the center ...

Dalai Lama "I love when things are transparent, free and clear of all inhibition and judgment." --Pharrell Williams "Eyes so transparent that through them the soul is seen." --Theophile Gautier ...