The company was founded by Champaklal H. Choksey, Chimanlal N.Choksi, Suryakant C. Dani and Arvind R. Vakil on February 1, 1942 and is headquartered in Mumbai, India.

Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil - came together to establish Asian Oil and Paint Company Pvt. Ltd. which would go on to become a leading paint company in India.