Starbucks is moving to standardize prices for matcha and syrups, as well as testing a new feature that helps customers figure out how much drinks will cost.

First-ever Starbucks Global Barista champion crowned 00:49. Starbucks said Tuesday that the coffee chain is changing how it charges for beverage add-ins like matcha and syrups as it moves to ...

While I can’t pluck a statistic for you on how many Americans drink matcha, its popularity has clearly grown in recent years. Horizon Grand View Research estimates that the U.S. matcha market ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

According to a blog post by the Global Japanese Tea Association, a non-profit organization that aims to expand the world of Japanese tea through global collaboration, rumors of a matcha shortage ...

Matcha, which translates to “rubbed tea” in Japanese, is a type of green tea ground into fine powder. Before the leaves are harvested, they are shielded from sunlight for weeks so that all of ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted. 10:00 is an important ...

Matcha has grown in popularity in the U.S. and is used not only for iced and hot beverages but is also a common flavor for baking, ice cream, smoothies and anything else you can imagine.