First research into impact of wash cycle times shows that shorter, cooler washes: help clothes keep their color and last longer, when compared to warmer, longer cycles; release significantly fewer ...

Ariel & Lenor’s ‘Long Live Fashion Formula’ Quadruples Life of Clothes. Tuesday, May 15, 2018 12:36PM IST (7:06AM GMT) Research shows that a better laundry regime can increase the lifetime ...

Experts at Ariel said that overloading your washing can make clothes smell worse than before you put them in the wash. The said "[its] because those clothes absorb all the water, leaving no space ...

It claims to be green and able to wash clothes "brilliantly" even at a cool 15C, writes Ruki Sayid, right. So after three years of development, does Ariel's Excel Gel get results?

Step confidently into a future where clean clothes and enduring freshness become your signature style, all thanks to Ariel Power Liquids. Ariel Power Liquids is a product of Procter & Gamble (P&G ...

Fairy is great for cleaning clothes but it is the most expensive wash on this list Credit: Stewart Williams. FAIRY is the go-to washing machine tablet for many people. I have to admit, it did an ...

COPENHAGEN, Denmark--(BUSINESS WIRE)--An announcement from Procter & Gamble’s leading brands, Ariel and Lenor, today revealed its ‘Long Live Fashion Formula’ could extend the life of clothes ...

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