From TikTok virality to rhinestone-studded key chains, the humble healing ointment is having a high-gloss, Gen Z-fueled makeover. Aquaphor has become this summer’s hottest accessory.

This trend kicked off earlier this year when beauty influencer and TikToker Marnee Dowell went viral with her Aquaphor and mascara how-to, which has amassed 2.6 million views and counting.

Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence. Skip to main content Popsugar ...

If you're a Beauty In A Tik regular, you'll know that no trend is too much of a chore, so I dug out my Aquaphor balm to see what all the fuss was about. Before I get into things, a caveat: my ...

‘There is nothing that Aquaphor will not fix’: The internet is in love with this no-frills skin ointment Eve Upton-Clark Thu, Jul 3, 2025, 5:58 PM 2 min read ...

Selena Gomez’s makeup artist, Hung Vanngo, has a hack to transform powder eye shadow into cream eye shadow, and of course, it involves Aquaphor. In an interview with Huda Beauty, the makeup ...

Board-certified dermatologist Joshua Zeichner, MD agrees. He tells us that Aquaphor is a true “multitasker.” It can be used as an eye cream, a makeup remover, or even as a lip balm.

Aquaphor — the $2.99 lip balm that is probably sitting at the bottom of at least three of your purses — is having a major beauty moment. As it turns out, the beauty product has tons of uses we ...

Zendaya is openly a DIY beauty girl. She does her own makeup for red carpets and in general doesn't care what people think. Even as her star power grows, she stays down to earth, favoring one ...

Aquaphor is my holy-grail skin care product, and it goes beyond the ointment. I’m sharing my five favorite products and all the ways to use them.