From TikTok virality to rhinestone-studded key chains, the humble healing ointment is having a high-gloss, Gen Z-fueled ...

This trend kicked off earlier this year when beauty influencer and TikToker Marnee Dowell went viral with her Aquaphor and mascara how-to, which has amassed 2.6 million views and counting.

Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence. Skip to main content Popsugar ...

Aquaphor — the $2.99 lip balm that is probably sitting at the bottom of at least three of your purses — is having a major beauty moment. As it turns out, the beauty product has tons of uses we ...

Selena Gomez’s makeup artist, Hung Vanngo, has a hack to transform powder eye shadow into cream eye shadow, and of course, it involves Aquaphor. In an interview with Huda Beauty, the makeup ...

Zendaya is openly a DIY beauty girl. She does her own makeup for red carpets and in general doesn't care what people think. Even as her star power grows, she stays down to earth, favoring one ...