Traditional, clunky customer-service desks were replaced with Apple’s Genius ... the flagship San Francisco store in Union Square this weekend. Already, the new design has made its way into ...

Company's prototype stores are smaller, give more space to mobile products, and allow consumers to pay in several locations around the store ... the desk closely resembles Apple's Genius Bar.

The Genius Bar, Apple’s much imitated help desk, is again a physical bar ... the architecture studio came up with a surprising reference for the new store’s design: Mayfair’s swanky store-lined cut ...