Apple has moved to revamp its European Union app store policies as it seeks to fend off escalating fines under the 27-nation bloc’s digital competition regulations.

Among other new allowances, EU-based app developers can now promote and link to offers for digital goods and services outside their app.

Apple Thursday made changes to its App Store European policies, saying it believes the new rules will help the company avoid a fine of 500 million euro ($585 million) from the EU for violating the Dig