Apple dedicates no small amount of resources to the design and testing of the boxes its devices come in, and as its product portfolio has evolved, so too have its packaging choices.

The company wants to co-design the packaging for accessories so that it more closely mirrors that of Apple's own products, 9to5Mac's Mark Gurman reports.

Upcoming book "Inside Apple" by Adam Lashinsky reveals that Apple HQ has a secret room dedicated for product packaging design and testing. The revelation isn't too surprising considering how ...

While packaging may seem secondary to most consumer electronics companies, Apple takes package design very seriously. From the way Apple packages its Magic Mouse to the iPhone 4S, anyone who has ...

Apple has required that all its third-party accessory vendors redesign the packaging for all their products so that everything looks more like an Apple product, according to an internal company ...

Clean lines, whiter-than-white elegance and direct, no-fuss ultra-minimalism. These are the qualities that give Apple its unmistakable Apple-ness. But Apple’s product packaging, though the source of ...

An unnamed source has shared images of their Apple Card used for beta testing, ... Photos of Apple Card showcase design, weight, and packaging. Amber Neely. 25. e-mail Facebook BlueSky Reddit X.

Apple products are known for their fabulous industrial design, but their packaging is a less-discussed aesthetic highlight. Here's what makes it so special.